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MODEL-BOOK ALEJANDRO FRONTERA

STORY


Eight sports, and not one of them just for the camera

Alejandro is at home in Palma, and you notice it less in where he lives than in how he moves outdoors. Swimming, tennis, golf, running, cycling, martial arts, dancing, training — he didn't tick those boxes because they read well, but because that is what his weeks look like. For productions shooting exactly those images on the island, that changes the result: a golf swing looks different when the man holding the club can actually play, and so does a dive into the water. Cast him and you save yourself the body double and the rescue work in post.

What he wants his work to show, he put best himself: natural, balanced, and genuinely invested. Behind it sits a way of living he states openly, built on freedom, closeness to nature and fitness as a habit rather than a programme. On set that means a calm, dependable presence who doesn't mind a long day outdoors, and his Argentinian-Italian background brings a warmth that lands immediately on Mediterranean productions. Martial arts and dance give him a control of his body that shows in stills, even when nobody is fighting or dancing.

In front of the camera he brings experience from photo and commercial productions, and he is bookable locally on Mallorca. He is particularly interesting for the island's hotel sector: golf, tennis, pool and spa are the standard motifs of every campaign here, and it is rare to find all of them credible in one person.

Specialised in: * Sport & fitness · swimming, tennis, golf, running, cycling, martial arts * Hotel & resort productions on Mallorca · golf, tennis, pool, spa * Active lifestyle & outdoor * Commercial & fashion * Movement-driven sets · dance and martial arts as body control