Silver in the hair. Stories in the face.
The golden hour, in front of the camera.

Best Age models are professional models from around 40, booked for advertising, editorial and film productions in which authentic, lived experience should be visible. The industry typically distinguishes three stages: Family & Lifestyle (around 40–50), the Best Ager in the narrower sense (50–65) and Senior Models (65+). The boundaries are fluid — more important than the year of birth are presence, mobility and a face that tells the story of a life truly lived. Under our brand The Bestage Models international we have represented a curated selection of international Best Age models for over 20 years, based on Mallorca and in Switzerland, bookable worldwide.

Three things at once: first, photographic experience — Best Agers with a modelling background know how to take light, how to hold a moment, how to stay in frame without overposing. Second, physical fitness and mobility, which keep long shooting days routine. And third, the most underrated quality of all: a face with character that carries a real biography — an authenticity you simply cannot fake. Reliability, punctuality and professional communication complete the picture.

For everything that wants to reach a mature, affluent audience credibly: travel and hotels, health and wellbeing, finance and pensions, premium lifestyle, fashion and beauty for 40+, real estate and living. More and more brands deliberately choose Best Age faces because the generation with the greatest purchasing power wants to recognise itself — and because authentic maturity simply converts better than youthful stock imagery aimed at a public that does not see itself in it.

Because demographics and marketing have finally met. The over-50s hold the largest share of purchasing power, live actively and want advertising that takes them seriously instead of hiding them. At the same time authenticity has become the decisive currency on social media — and nothing reads as more genuine than a face that has truly lived. What was once a niche has become one of the most dynamic segments in the industry.

Exactly as much as a young one — and rightly so. Bestage is not a discount segment but professional work: our Best Age models follow the same rate logic as all our models (as a rule €850–1,500 per day plus 20% agency commission, depending on usage rights, brand profile and experience). An experienced Best Age model often saves time and takes on set, because it has known light and camera for decades. Compared with Milan or Paris our rates still remain around 30–40% lower, at the same professional standard.

Yes — and not despite, but because of our casting. Physical fitness and mobility are a hard selection criterion for us, not a bonus. Many of our Best Agers sail, dive, hike the Tramuntana or stand on the beach at six in the morning before the crew has found the coffee. Shooting days of eight or ten hours are routine from decades of professional experience. Experienced models know their bodies and their limits, communicate professionally and deliver consistently — which makes productions more predictable, not riskier.

Yes, and it is one of our loveliest overlaps. We place real couples beyond fifty whose familiarity cannot be acted — for travel, finance, living and lifestyle campaigns in which a single glance tells more than any script. And we combine generations with genuine bonds: grandparents with their own grandchildren, adult children with their parents. For multi-generation campaigns this is the gold standard, because the camera mercilessly distinguishes cast closeness from the lived kind.

Yes, in two ways. For classic shoots our Best Age models are bookable internationally — with the home advantage of the Mediterranean: many Swiss and German brands shoot their campaigns in the south anyway, and the direct Zurich–Palma flight makes Mallorca perhaps Europe’s most effortless premium destination. Our founder herself lives between Mallorca and Zug. For UGC productions it applies regardless: the content is created at the creator’s, not at the company headquarters — multilingual in German, English and Spanish, ready to use on your channels wherever your brand is at home.

With life lines, discipline and realistic expectations — in that order. For classic bookings we look for Best Agers living on or regularly present in the Balearics or Canaries, because our clients produce here and travel-cost-free availability is your strongest argument. There is no upper age limit — our models stand in front of the camera even at eighty, as long as presence and fitness are there. Anyone not living on the islands but wishing to work as a Best Age UGC creator is just as welcome. Apply with current, unretouched photos, age, height and place of residence to our model application page — we reply honestly, even when the answer is sometimes no.

Yes, it is one of our specialities. Bestage UGC means authentic content from people 50+ for brands in travel, health, finance and premium lifestyle — multilingual in German, English and Spanish, produced location-independently. Real faces, real credibility, instead of youthful stock aesthetics for an audience that does not recognise itself in them.